TikTok, the fastest way on earth to become a food star

Eitan Bernath, a 19-year-old TikTok star with more than 1.6 million followers, began posting cooking content to the platform in 2019. Like many Generation Z TikTok chefs, he taught himself to cook by watching YouTube and the Food Network. He would share the things he made to Instagram but never gained much traction.

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