In the roaring twenties, ads make a comeback

If you wanted to sound smart at a media business conference or sell your startup over the last couple of years, you’d talk about the rise of digital subscriptions. Netflix and Spotify led the way in getting consumers to pay every month for their content, and The New York Times, The Washington Post and many others followed. By last week, everyone was hawking media subscriptions, from the owners of the SpongeBob SquarePants TV show ($5.99 a month) to the staid newswire Reuters ($35) to my friend Isaac who wanders aimlessly around New York ($7).

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