A year later, so many adjustments in the dress industry

Before COVID hit, Christine Callahan and Samantha Brody, founders of Ella & Oak, a company that focuses on bridal fashion for plus-size women, opened their first pop-up showroom on West 29th Street in Manhattan. Word-of-mouth spread quickly. The boutique shop, which showcased designers offering sizes 12-32, was busy. One-on-one hourly appointments were filled weeks in advance. Partnerships with other stores were being offered. Designers started approaching them rather than the other way around. The business had netted more than $20,000 in revenue in their first month.

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