Fatima Bhutto on the surge of Bollywood, K-pop and Turkish TV

“The Bold and the Beautiful,” a staple of American daytime television for more than 30 years, peaked in its worldwide viewership at 26.2 million in 2008. A few years later, “Magnificent Century,” a Turkish drama, was broadcast to 200 million people. That wide gulf in audience is one of the focuses of the book “New Kings of the World,” about how American soft power is being eclipsed around the globe.

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