What if Instagram got rid of likes?

In late April, at F8, Facebook’s annual event for developers, the company’s head of Instagram, Adam Mosseri, announced some updates. Plenty of things would be added to the photo-sharing app: new ways to post Stories, new ways to buy stuff, an updated camera. Some things might also be taken away. Follower counts, Instagram’s main status marker, would become “much less prominent” in users’ profiles. “A bigger idea,” he told the gathered crowd, was “private like counts,” meaning no more numbers under your friends’ posts.

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